Developing a unqiue yet consistent brand experience across a sponsorship activation for ATEM Car Club
On track logo over branded checkered background
On Track brand guidelines
On Track and ATEM logo over 3D car image
Tablet screen showing ATEM website design
Concept of race driver NFT
  • Naming
  • Logo Design
  • Brand Identity
  • Social Media Assets
  • Marketing Campaign
  • Art Direction
  • Print Design
  • Product Design
ATEM Car Club wanted to develop a sponsorship arm of their brand for community members to get closer to their real-life motorsport heroes — so an exciting extension of their brand was dreamt up.

Sub-brand On Track leant into more classic signifiers of the motor-sports industry: such as race flag checkers, distinctive accent colours and dialling up the ambitious tone-of-voice. From here Next Chapter continued to provide marketing content, web design, and art direction as a template for their first sponsee to be replicated for the next motorsport drivers in line.