ON TRACK
Developing a unqiue yet consistent brand experience across a sponsorship activation for ATEM Car Club
SERVICES
- Naming
- Logo Design
- Brand Identity
- Social Media Assets
- Marketing Campaign
- Art Direction
- Print Design
- Product Design
INFORMATION
ATEM Car Club wanted to develop a sponsorship arm of their brand for community members to get closer to their real-life motorsport heroes — so an exciting extension of their brand was dreamt up.
Sub-brand On Track leant into more classic signifiers of the motor-sports industry: such as race flag checkers, distinctive accent colours and dialling up the ambitious tone-of-voice. From here Next Chapter continued to provide marketing content, web design, and art direction as a template for their first sponsee to be replicated for the next motorsport drivers in line.
Sub-brand On Track leant into more classic signifiers of the motor-sports industry: such as race flag checkers, distinctive accent colours and dialling up the ambitious tone-of-voice. From here Next Chapter continued to provide marketing content, web design, and art direction as a template for their first sponsee to be replicated for the next motorsport drivers in line.